The advent of the internet has exposed novel vistas for doing business. As per a survey, India could have around 500 million internet surfers by 2017. This creates a remarkable opportunity for businesses to sell their products to a growing population of internet users.
The internet has brought alongside it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, usually do not work on the web.
Inbound or online marketing, is marketing on the internet or in the digital sphere. It requires into consideration things such as page rankings in search engine searches, advertising on se’s, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target the audience a particular business really wants to serve ads to.
The need to market products and services on the web has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media marketing optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said that they use internet marketing on / off. An astounding 50% of the respondents said they do not have a precise strategy for internet marketing. These numbers claim that you may still find businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.
It really is imperative for Indian businesses, specifically, in this age to understand the importance of having an integrated internet marketing strategy if they wish to survive in an extremely frenzied and competitive market. Minus the help of Digital Marketing Services, they flunk of creating a strategy and face the dangers of seeing themselves become directionless. conversion rate optimization stats will never know their online market share, their current market share will be gained by existing and start-up competitors and they will never have a robust online proposition.
AN ELECTRONIC Marketing Company in India might help businesses harness the power of a robust web-based online marketing strategy. Using novel platforms like the social media can be a game changer as increasing numbers of people are using them to activate with brands. It is an excellent spot to gain followers, engage with them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away do so at their own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.